Available for Director-Level SEO / AEO / GEO Roles · Remote · Atlanta Area
Open to full-time remote roles and senior contract engagements. Target comp: $130K–$160K+.
Vic Shoup
SEO, AEO & GEO Strategist
Enterprise SEO and generative AI search strategist with 20 years of B2B organic growth experience. Proven track record building technical SEO infrastructure, content systems, and answer engine optimization (AEO) methodologies at scale. Two documented, independent AEO citation results across Google AI Overviews, ChatGPT, and Perplexity. Available for Director-level roles and senior consulting engagements.
Core Competencies
SEO Strategy & Architecture
Enterprise site architecture · Topic cluster strategy · Keyword research · On-page optimization · Internal linking · Authority building
AEO & GEO
Answer engine optimization · Generative engine optimization · Entity-based content strategy · LLM citation methodology · AI Overview optimization
Technical SEO
Core Web Vitals · Crawl and indexation analysis · Schema markup · Hreflang · Redirect and canonical strategy · Log file analysis · Rendering
International SEO
Multi-country architecture · Hreflang at scale · Localization workflows · Country-specific performance monitoring
Content & Editorial Systems
Editorial workflow design · Content team leadership · AI-assisted content production · Topic cluster execution · Multi-language publishing
Tools
BrightEdge · Ahrefs · SEMrush · Google Search Console · GA4 · Adobe Analytics · GTM · HubSpot · Marketo · Salesforce · Rank Math
Experience
SEO & Digital Marketing Consultant
Bigfoot Outfitters · Remote · 2024–Present
- Developed and executed a content strategy for an outdoor recreation and lodging company in Western North Carolina, targeting topic clusters across rafting, fishing, cabin rentals, and regional travel
- Built content following entity-first, answer-first structure principles designed for both traditional ranking and AI citation
- Achieved documented citations across Google AI Overviews, ChatGPT, and Perplexity across multiple query clusters — active, ongoing results
Web Content Manager
JLLT (JLL Technologies) · Remote · 2023–2024
- Managed WordPress site and web content queue solo for a proptech startup under JLL branding
- Developed a two-prompt AI content workflow for enterprise software category content, producing answer-first articles optimized for both traditional ranking and AI retrieval
- One target article moved from unranked to position 3 on Google; the same article earned a Google AI Overview citation in April 2024, predating the feature’s official May 2024 launch
Director, Global SEO
JLL (Jones Lang LaSalle) · Remote · 2018–2023
- Managed SEO programs across 200+ service locations in 40 countries
- Directly led a three-person SEO team (two specialists, one analyst — all hired); indirect oversight of two additional regional teams
- Owned multi-country site architecture, hreflang implementation at scale, and local SEO program across all service locations
- Led full site redesign and replatform in Agile two-week sprints with development team
- Implemented lead generation form enhancements including phone code autopopulation for country capture
Senior Web Content Manager
Infor · Remote · 2014–2018
- Led web content production team of eight direct reports across six enterprise software verticals: supply chain, manufacturing, food & beverage, hospitality, HR, and financial software
- Managed SEO across 22 country sites
- Introduced SLA-based content production workflows via Marketing Resource Management platform
- Oversaw local SEO programs across a large distributed account base
Web Content & SEO Manager
LexisNexis Risk Solutions · Atlanta, GA · 2010–2014
- Built four industry-specific WordPress blogs from scratch — insurance, financial services, healthcare, and law enforcement — each with its own taxonomy, editorial workflow, and SEO architecture
- Published content in seven languages across four publications
- Managed one direct report (Content Manager); content team managed via Basecamp
- Stood up Sitecore instance for multi-country, multi-language web content with agency and IT support
Education
Bachelor of Arts · University of Tennessee
CMS Platforms
WordPress (five enterprise roles) · Adobe Experience Manager · Sitecore · Craft CMS · Umbraco
Ready to connect?