Use Cases
What This Looks Like in Practice
The question any prospective employer or client should be asking is: has this person actually done this, or are they describing a methodology they read about? These are the answers.
Use Case 01
JLLT — AI Citation Before AI Search Launched
The Situation
JLL Technologies (JLLT) needed organic visibility for enterprise software category terms — CMMS, facilities management software, workplace technology. Most target articles were unranked or buried.
The Constraint
Solo web content manager. No agency support. Had to work at content production speed while also owning the strategy.
What I Built
A two-prompt AI content workflow that produced well-structured, answer-first content aligned to search intent. The workflow used one prompt for topic research and competitive analysis, a second for draft generation with explicit structure requirements — direct answer in the lead paragraph, FAQ-style supporting sections, entity-clear language throughout.
The Result
One target article moved from unranked to position 3 on Google. The same article was cited in Google’s AI Overviews in April 2024 — before Google officially launched the AI Overviews feature in May 2024. The citation predated the public launch by weeks.
What It Demonstrates
Answer-first content structure earns AI retrieval. This wasn’t a coincidence or a lucky scrape — it was a deliberate content architecture decision that produced a documented outcome. The methodology is reproducible.
Use Case 02 · Active, Ongoing
Bigfoot Outfitters — Multi-Platform AEO Citations
The Situation
Bigfoot Outfitters is an outdoor recreation and lodging company in Western North Carolina offering whitewater rafting, canoe and kayak rentals, cabin rentals, and camping on the Nantahala and Ocoee rivers. The business competes against both national outdoor recreation brands and local operators in a regional travel search market.
The Challenge
Regional travel and outdoor recreation is highly competitive in search. The business needed visibility not just in traditional results but in the AI answer layer increasingly capturing research-intent queries — “best whitewater rafting in NC,” “Nantahala River trips,” “family outdoor adventures near Bryson City.”
What I Built
A content strategy and production program built around entity clarity, answer-first structure, and topical depth across the specific query clusters relevant to the business. Content pieces were structured to directly answer the research questions real customers ask before booking — not just to rank, but to be cited.
The Result
Content I have produced for Bigfoot Outfitters is currently cited across Google AI Overviews, ChatGPT, and Perplexity across multiple query clusters. This is not historical. It is active, ongoing, and expanding.
What It Demonstrates
The AEO methodology works across industries — not just enterprise software. The same principles that produced AI citations for a B2B SaaS company also produce citations for a regional outdoor recreation business. Entity clarity, answer-first structure, and topical authority travel.
Use Case 03
JLL — Enterprise SEO at Global Scale
The Situation
JLL needed SEO governance and organic performance management across a global portfolio of commercial real estate sites — more than 200 service locations across 40 countries.
What I Built
Multi-country site architecture, hreflang implementation and maintenance at scale, a local SEO program covering all service locations, and an SEO team — two specialists and one analyst, all hired. I also led a full site redesign and replatform in Agile two-week sprints with the development team, including lead generation form enhancements that auto-captured country name through phone code autopopulation.
What It Demonstrates
I can operate at enterprise scale, manage technical complexity across international markets, and lead a team without losing sight of execution quality.
Use Case 04
LexisNexis Risk Solutions — Four Industry Publications Built from Scratch
The Situation
LexisNexis Risk Solutions (big data, fraud detection, and risk management — not the legal research product) needed a content and editorial infrastructure to support B2B thought leadership across multiple verticals.
What I Built
Four WordPress industry blogs from scratch, each with its own taxonomy, editorial workflow, and SEO architecture. Seven languages. Content team management via Basecamp. One direct report (Content Manager). Also stood up a Sitecore instance for multi-country and multi-language web content with agency and IT support.
What It Demonstrates
I can build content systems from nothing, manage editorial operations at scale, and architect multi-language infrastructure across CMS platforms.
Want to talk about applying this methodology to your organization?