Vic Shoup

Gotta admit: I hate BP a little less already

I don’t buy gas at Exxon because of the Exxon Valdez spill and I don’t buy it from Citgo because I heard Hugo Chavez owns all of them.  I never bought from BP much before and have made a point to avoid them ever since the April 20th spill.

BP is the latest in a long list of Corporations Americans have come to loathe for pursuing profits at their expense. Yesterday, BP countered this sentiment with a reported $50 Million ad campaign.

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"We order by the tractor-trailer"

Local business commercials are so awesome and this one is a shining example in Atlanta Metro. What got my attention and made it memorable for me, besides being so raw, is its call to action and the reasoning behind it:  Police respond slowly and home alarms are not effective, so come here and buy yourself some guns.

The production value here is about as solid as many YouTube videos you might see.  Also, the actors are probably family, friends or possibly even regular store employees.  There’s even a seen with someone’s dog walking through their warehouse.  The only thing this is missing is the owner’s grandkids waving at the camera or holding up guns.  Maybe they can add that to their future ads.

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