Gun Super Store Advertising: Alarms and Police Can’t Protect You
December 23rd, 2009
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"We order by the tractor-trailer"
Local business commercials are so awesome and this one is a shining example in Atlanta Metro. What got my attention and made it memorable for me, besides being so raw, is its call to action and the reasoning behind it: Police respond slowly and home alarms are not effective, so come here and buy yourself some guns.
The production value here is about as solid as many YouTube videos you might see. Also, the actors are probably family, friends or possibly even regular store employees. There’s even a seen with someone’s dog walking through their warehouse. The only thing this is missing is the owner’s grandkids waving at the camera or holding up guns. Maybe they can add that to their future ads.
Categories: Advertising
